Manila, Philippines — East West Banking Corporation (EastWest) has launched EastWest Horizons Club, a new banking program for emerging affluent Filipinos that combines personalized financial support with lifestyle perks and preferential services.

The program is aimed at customers building wealth and looking for more relevant banking support as their financial needs become more complex, whether in managing daily finances, accessing investment guidance, or unlocking practical benefits tied to account growth.

Horizons Club also reflects EastWest’s push to deliver more targeted banking experiences for distinct customer segments, moving beyond one-size-fits-all offerings in favor of solutions aligned with how Filipino customers live, earn, save, and invest today.

“Horizons Club is our way of partnering with customers who are actively building their future,” said Martin Reyes, EastWest Chief Marketing and Cash Management Officer. “By making banking easier through more personalized and intuitive experiences, we aim to support their goals in a way that fits seamlessly into their everyday lives.”

Banking and Lifestyle Benefits

EastWest said the program is designed to offer both convenience and access as customers move into a new stage of financial growth.

Members receive a dedicated relationship officer, access to investment specialists, fast-tracked service through dedicated store lanes, and a credit card bundle subject to bank evaluation and approval.

Qualified members may also receive free InstaPay transfers monthly, giving them added day-to-day convenience alongside preferential branch service.

Customers who reach and maintain the required total relationship balance may also receive a one-time coffee e-gift, adding a lifestyle reward to the program’s financial benefits.

To qualify, customers must deposit and maintain at least ₱100,000 average daily balance in fresh funds in a regular savings or checking account. To unlock additional benefits, they must reach and maintain at least ₱500,000 in total relationship balance, with 20 percent kept in a regular savings or checking account.

“Today’s emerging affluent customers expect higher standards in service, access, and financial choice, and Horizons Club was built with that mindset,” Reyes added. “It is not just about exclusivity. It is about making banking easier by delivering practical advantages through smarter tools, better access, and meaningful perks that support real-life goals.”

Program Availability

EastWest said Horizons Club is open to qualified individual customers nationwide. To know more information on the program, including full terms and conditions, click here: https://www.eastwestbanker.com/promos/eastwest-horizons-club