EastWest Priority rolls out elevated wealth experience in Cebu

CEBU CITY, Philippines — EastWest Priority has introduced its refreshed wealth management experience in Cebu, bringing affluent clients a more personalized and integrated approach to wealth advisory built around tailored portfolio solutions, expert guidance, market intelligence, and exclusive lifestyle privileges.

 
^{EastWest CEO Jerry Ngo expounding on the four pillars of the refreshed EastWest Priority Banking experience}

The rollout reflects EastWest's confidence in Cebu's growing wealth market. Central Visayas has been among the country's fastest-growing regional economies in recent years, while Cebu continues to strengthen its position as a center for entrepreneurship, trade, tourism, professional services, and family-owned businesses. These trends are driving greater demand for sophisticated wealth management, investment advisory, and legacy planning solutions.

The refreshed EastWest Priority proposition is anchored on four pillars: hyper-personalized portfolio solutions, dedicated relationship managers, expert-led market intelligence, and curated lifestyle privileges. Together, these create a holistic wealth ecosystem designed to help clients grow, preserve, and transfer wealth across different life stages.

^{EastWest Head of Wealth Management Richard Tamayo thanking guests for their trust and continued partnership with the Bank}

"Cebu has long been home to many of the country's most dynamic entrepreneurs, business families, and professionals," said Richard Tamayo, EastWest Head of Wealth Management. "As wealth becomes more complex and opportunities become more global, clients increasingly need a trusted partner who can bring together investment expertise, market intelligence, legacy planning, and access to opportunities in one relationship. That's what the refreshed EastWest Priority experience is designed to deliver."

EastWest Priority clients have access to a broad range of wealth solutions, including bonds, Unit Investment Trust Funds, equities, insurance, gold-related investments, and portfolio allocation strategies. Supporting them are SEC-certified relationship managers trained on portfolio allocation through Singapore Management University, providing a dedicated point of contact for both banking and wealth management needs.

To help clients stay informed amid evolving market conditions, EastWest Priority provides a range of market intelligence resources, including Economic Watch, a weekly update developed with the University of Asia and the Pacific School of Economics; Golden Minutes, a quarterly precious metals newsletter produced by J. Rotbart & Co.; and the annual Private Wealth Migration Report from Henley & Partners. These are complemented by quarterly economic outlook sessions and exclusive thought leadership events.

^{Program host Karla Henry with speakers Bede Gomez of EastWest, Pauline Fermin of Acumen Strategy Consultants, and Patrick Lim of EastWest Ageas}

The Cebu gathering showcased this advisory-led approach through discussions from EastWest and partner institutions. Featured speakers included EastWest Chief Investment Officer Bede Gomez, Pauline Fermin of Acumen Strategy Consultants, and Patrick Lim of EastWest Ageas, who shared perspectives on global markets, Philippine investment opportunities, intergenerational wealth, and legacy planning.

Lifestyle privileges are also a key component of the Priority experience. Through EastWest Visa Infinite Debit and Credit Cards, clients enjoy benefits that include Priority Pass access, travel insurance, foreign exchange privileges, and local and international ATM access.

Exclusive launch offers for Priority clients

EastWest Priority's current client offers run until November 30, 2026. These include cash credits for new-to-bank clients who open a Priority relationship, referral rewards for existing clients, welcome gifts for new EastWest Visa Infinite credit cardholders who open with ₱10 million and up, and 3x Rewards Points for international spending using the EastWest Visa Infinite Credit Card.

The Cebu launch was held at NUSTAR Hotel and brought together clients, partners, and industry experts for an evening of wealth discussions and networking. Guests were also treated to performances by Raymond Lauchengco and the String Edition Orchestra.

Through its refreshed Priority proposition, EastWest aims to deepen relationships with affluent clients by bringing together personalized advice, market intelligence, strategic partnerships, and lifestyle benefits within a single wealth management experience.

To learn more about EastWest Priority, visit https://www.eastwestbanker.com/priority.