EastWest Priority Partners with Singapore Management University to Redefine Relationship Management Excellence

Manila /Singapore – EastWest Priority embarks on a transformative collaboration with the Singapore Management University (SMU), one of Asia’s leading institutions in business and management education, to design and deliver a customized Programme that redefines professional excellence in wealth management.

The “EastWest – Singapore Management University Wealth Management Programme” equips the Bank’s Relationship Managers with deeper technical skills, sharper market context, and a more refined approach to client engagement. It supports the Bank’s long term direction of building a future ready wealth management team and showcases EastWest’s focus on developing world class talent and strengthening its people through continuous learning.

The ceremonial signing, held at the SMU campus in Singapore, was led by EastWest CEO Jerry G. Ngo and Rafael S. Algarra Jr., Senior Executive Vice President and Head of Financial Markets and Wealth Management, alongside SMU Executive Development representatives.

“We believe that relationships are built on expertise and empathy,” said EastWest CEO Jerry Ngo. “Through this collaboration, we want our Relationship Managers to deepen both because combining technical mastery with the human touch is what defines how EastWest serves its clients.”

“EastWest’s vision for its Relationship Managers resonates deeply with SMU’s mission to develop leaders who thrive amid complexity. This collaboration reflects a shared belief that excellence in wealth management requires both technical acuity and a deep understanding of people and markets. We are privileged to contribute our expertise in executive development toward equipping talent to make better decisions, build trust, and stay ahead in a fast-evolving wealth landscape,” said Eddie Tritton, Executive Director, SMU Executive Development.

The program will run up to six months, combining virtual sessions and face-to-face modules conducted by SMU faculty. Topics will cover critical dimensions of relationship management. Modules will be conducted in Manila across three sessions, culminating in a graduation ceremony and the awarding of SMU Executive Certificates.

“Developing our Relationship Managers through a globally recognized institution like SMU reinforces our belief that excellence in wealth management begins with the continuous pursuit of knowledge, integrity, and empathy for our clients,” said EastWest SEVP Rafael S. Algarra Jr.

Through this collaboration, EastWest continues to elevate the standards of relationship banking — combining world-class training with its promise of “Banking Made Easier”.

^{EastWest executives met with SMU counterparts at the Singapore Management University campus for the ceremonial signing of the EastWest – SMU Wealth Management Programme, marking the start of a strategic collaboration to enhance the Bank’s relationship management capabilities.}

^{L-R (standing): Roma Goodlander, SMU Executive Development, Client Director; Florence Neo, SMU Office of the Alumni Relations; Dr. Ang Ser Keng, SMU Programme Director & Faculty; Richard Chester Tamayo, EastWest SVP and Head of Wealth Management
L-R (seated): Dr. Flocy Joseph, SMU Executive Development, Head Commercial; Eddie Tritton, SMU Executive Development, Executive Director; Jerry Ngo, EastWest Chief Executive Officer; and Rafael Algarra Jr., EastWest SEVP and Head of Financial Markets and Wealth Management}

^{EastWest and SMU representatives mark the formal launch of their customized Relationship Manager Programme at the Singapore Management University campus in Singapore.}

^{L-R: Jerry Ngo, EastWest Chief Executive Officer; Dr. Ang Ser Keng, SMU Programme Director & Faculty; Rafael Algarra Jr., EastWest SEVP and Head of Financial Markets and Wealth Management; Roma Goodlander, SMU Executive Development, Client Director; Richard Chester Tamayo, EastWest SVP and Head of Wealth Management}