EastWest Bank, established in 1994, is one of the fastest-growing banks in the country today. It caters to the financial needs of consumers, middle market corporates, and the mass affluent. Through its vast network of stores nationwide, it offers a wide range of banking products and services, as well as allied financial services: non-life insurance brokerage, bancassurance, and leasing.
The bank combines the traditional prudence, warmth, and hospitality of the East and the efficiency and progressive thinking of the West in its pursuit to be known for having an excellent brand of customer service, relevant products and services that meet customer needs, and the most engaged and loyal customers and employees.
As a universal bank with a clear retail bias, EastWest is primarily focused on the consumer segment and the corporate middle market. It is the most consumer-focused bank in the country today with more than half of its loan portfolio lent to consumers. The bank is now the fifth largest credit card issuer based on receivables and the fourth largest auto loans provider in the country.
EastWest continues to beef up its corporate banking business as it strengthens its consumer banking. The bank sees opportunities in the medium-sized corporate and retail customers and has tailor fit its products specifically for these markets to further increase its market share.
As of end-2016, EastWest, with Php292 billion in assets, ranked tenth among the privately-owned domestic universal banks in the Philippines in terms of total assets. In terms of branch network, it ranked seventh overall with 445 stores, including those of EastWest Rural Bank. On a solo basis, EastWest had the fifth largest branch network in the country.
This vast store network is complemented by three corporate banking offices in Metro Manila and 12 regional offices. To better serve both corporate and individual clients, EastWest is constantly improving its other delivery channels such as its online and mobile banking. EastWest intends to continue to grow as a significant competitor in the financial services industry in the Philippines as it seeks to make good things happen for its customers.
EastWest continues to focus on increasing its asset base, optimizing its store network, developing new revenue streams, and diversifying its distribution channels. At the same time, the bank is constantly improving its information technology, strengthening its risk management and operational processes, and advancing the professional capabilities of its employees to serve customers better.