Corporate Identity

The Double Infinity Icon

Infinite possibilities. Limitless opportunities. Banking without Borders. That is how we envision the new EastWest Bank.

The icon signifies dynamism and continuous movement. This represents our ceaseless effort towards excellence by continually improving our products and services. We strive to be always a step ahead in offering infinite benefits and providing utmost convenience to our customers. We tirelessly seek ways to make banking as hassle-free as possible. Although we already offer a wide range of products and services, we ask, what else can we offer?

The dual loop also means connectivity, which promotes a sharing of common goals and the drive to be successful in their achievement. At EastWest Bank, we build a community where every customer becomes our partner. Like a neighbor or a family member, customers are treated with the best kind of care they can receive.

At EastWest Bank service is a passion. Such passion will be felt by every individual who becomes a member of the EastWest community, and radiated through our wide range of innovative products and services.

The Corporate Slogan

A PASSION FOR SERVICE. Simpler. Faster. Better.

Everyday consumers are faced with products and offerings for every conceivable need of every individual. With the banking industry becoming ever more dynamic and competitive, offering lower interest rates, higher returns on savings and longer credit periods alone are simply not enough. Total customers satisfaction comes from a firm partnership with customers. This can only be achieved through excellent service.

To be an excellent service provider requires a heart for service. Attentive and accommodating bank personnel, a warm welcome, a friendly atmosphere are just small steps on the journey towards service excellence. They have to be coupled with competence, innovative products and a system that makes everyday banking a pleasant experience.

At EastWest Bank we live service. That is our passion. We endeavor to make banking as convenient and as rewarding as possible. This we do by simplifying things for our customers and making sure that their transactions are attended to fast and efficiently. Simpler and faster banking makes better banking.

The Corporate Vision

"World-class Bank anchored on service excellence in our chosen markets."

The Corporate Mission

To create value:

For our chosen markets, by providing them with excellent service in the delivery of integrated and innovative products, responsive to their current and future financial needs, at the best value.

For our employees, by continuously providing them with opportunities to develop their full potentials and by giving recognition and rewards commensurate to their contribution.

For our community, by committing ourselves to improving the quality of life of those around us through the support for various charities and involvement in outreach activities.

For our regulators, by uncompromisingly adhering to the highest standards of business ethics and corporate governance.

For our shareholders, by managing the bank professionally and prudently to consistently achieve optimal possible returns.

The Corporate Core Values

Integrity
Excellence
Mutual Concern
Teamwork and Individual Initiative
Corporate Pride
Sense of Urgency
Leadership

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