Press Release

Fabulous shopping treats this holiday season!

By Carla Mortel

Few weeks to go and Christmas is here! Shopping and bargain-hunting is well  underway to complete the holiday traditions of gift-giving and sharing. It is no  wonder that this is the busiest time of the year for Filipino households  given our penchant for the occasion.

"If you do not have an EastWest Bank Credit Card yet, now is the best time for  you to choose and get one that suits you. EastWest Bank has a variety of cards  that should fit your unique lifestyle," says Jackie S. Fernandez, Senior Vice  President of EastWest Bank's Credit Card Group. "During this jolly season, we  want our cardholders to experience and fully enjoy Christmas without the  necessary worries. That is why we are going all-out with promotional activities  for our cardholders in the spirit of the season."

Shop to win brand new wheels

Right in the center of the Yuletide shopping activities is the on-going promo  campaign from EastWest Bank Credit Cards. With the Ride of Your Life Raffle  Promo, cardholders have a chance to drive away 1 of 2 brand new Ford Everest  vehicles.

Existing cardholders will earn one raffle entry for every Php1,000 charged to their  EastWest Bank Credit Card, either for a single or accumulated purchase.  Transactions such as retail purchases, billed monthly installments, cash advance  transactions, insurance premiums, utility, telecommunication and insurance bills  under the Quick Bills facility will be eligible to earn raffle entries. As they say, the  more you shop, the more chances of winning. In addition, all spending made by  supplementary cardholders are considered part of the principal cardholder's total  spending and will earn raffle entries as well.

The Ride of Your Life Raffle Promo began on November 15 and will run until  February 28, 2010. The raffle draw is scheduled on March 12, 2010.

Shopping with no worries

Shopping with EastWest Bank Credit Cards also brings cardholders the Shop  Now, Pay in 2010 promo in partnership with Abenson. EastWest Bank Credit  Cardholders can enjoy 0% interest on installment purchases at Abenson  for a minimum purchase of Php15,000. Installment purchases will be billed to the  cardholder 3 months after the transaction date. This means, if you shop at  Abenson within November, your first billing will be in February 2010. Choose  from 3, 6 or 12-month terms for the 0% installment transactions. Promo offer is  until December 31, 2009.

What's more, the holiday season just got brighter with the gift of 0% interest on  installment available at over 60 merchant partners. So why pay in full for  appliances, furniture, gadgets and other items you love to have this Christmas  when you can charge it on installment at 0% interest? For a minimum purchase  of Php3,000, you can enjoy light and easy installment payment terms! This  promo is valid until January 31, 2010.

Shopping with perks

"While celebrating the season with loved ones, cardholders can get special  discounts and/or privileges from the holiday Perks. Enjoy a free a dish, item or  special discount from over 50 partner merchants. We have a complete line of  privileges for our cardholders - from dining, shopping, beauty, health & fitness  , and even travel & leisure," adds Fernandez. "So, go out and shop with your  EastWest Bank Credit Card for these exciting treats and make the holidays truly  special for you and your family."

Plus, after all the shopping frenzy, EastWest Bank Credit Cardholders can even  escape from the high interest rates by transferring their holiday spending on  other credit cards to their EastWest Bank Credit Card. With the Balance  Transfer facility, cardholders can enjoy as low as 0.80% add-on rate per month  for the 24-month installment term. This offer is available until January 31, 2010.

Shopping for the right credit card

If you are not yet an EastWest Bank Credit Cardholder, now is the perfect time to  get your own EastWest Bank Credit Card. "Customers can now choose from a  suite of credit cards that will suit their lifestyle," explains Fernandez.

For those who want to experience life's privileges, the EastWest Bank Gold or  Classic Credit Card is the right card for you. Apart from the usual credit card  features, cardholders can take better care of their family while enjoying the  privileges they deserve with the Free Health and Protection benefits. Through  the Limitless Rewards program, cardholders can redeem Rewards vouchers  which they can use to purchase merchandise or exchange for gift certificates  at partner establishments.

For customers who look for a credit card that understands and appreciates  women for who they are and who they aspire to be, there is the EastWest Bank  Dolce Vita MasterCard. It allows women to take better care of themselves  through Free Health and Protection benefits. Regular use of the EastWest Bank  Dolce Vita MasterCard automatically entitles cardholders to an enviable variety of  beauty, pampering and shopping treats with the Dolce Vita Charms loyalty program.

For the practical and budget-conscious, the EastWest Bank Practical  MasterCard is the perfect solution to life's essentials. Enjoy the lowest monthly  interest rates of 2.25% for supermarket, gasoline and drugstore purchases and  2.75% for other purchases. Experience the benefit of the lightest monthly  payment when you pay only 3.5% of your total statement balance or Php200  , whichever is higher.

Hurry and apply for an EastWest Bank Credit Card now! Applications received,  approved and consequently activated from now until February 28, 2010 will  automatically earn bonus raffle entries for the Ride of Your Life Raffle Promo.

For more details, please see flyers or call the EastWest Bank Customer Service  Hotline at 888-1700. You may also visit www.eastwestbanker.com. Terms and  conditions for each program/promotion apply.